Happy 2022!

Don’t spend every marketing dime just yet for 2022!  Bevfluence Collaboration

If you’re like most content creators you know how frustrating it can feel to have your time wasted by trying to track down collaborations.

Our platform obliterates that, freeing up much-needed time to focus on what you do best, posting content. 
You need a better system and we have provided that. Join us as we revolutionize the BevFluencer game. Create an account, join a campaign, and get paid. We collaborate with brands and creators around the world to bring one-of-a-kind content to the community and share it with everyone.

Looking forward to having you join our 2022 campaigns which include Spirits Under $20 Rose wines White wines around the world Rum Dessert wines & many, many more!!!!

Create an account below and get started!  Bevfluence Collaboration

BevFluencer To Know!
Swirl Suite, a podcast and YouTube channel started by four influential wine professionals. Sarita Cheaves (Vine Me Up), Leslie Frelow (Vino 301), Glynis Hill (Vino Noire), and Tanisha Townsend (Girl Meets Glass) each have their own channels and businesses but in 2014 joined forces to launch the Swirl Suite channel. These ladies definitely have the cred due to multiple WSET certifications, consulting, judging, and hosting consumer tours.  With each Swirl Suite episode the team interviews wine or lifestyle professionals from wine-makers, other influencers, authors, restaurant owners, and many others.
The episodes are always informative, entertaining (specifically their signature Random and Rapid segment), and professionally recorded as Sarita completed a 6-week certified production course at public access corporation DCTV.  The four ladies dial in from various locations, and when Tanisha joins, we receive updates about living in Paris. (Go back to the spring and summer 2020 episodes to hear about living in Paris during COVID lockdowns.)  Or go all the way back to Swirl Suite – Drinking Local with @WineAntics. The BevFluence Team encourages our members to subscribe to this podcast in order to deepen their appreciation of wine and also to add a smile. 

Vine Me Uphttp://www.vinemeupdc.com/
Vino301https://vino301.com/
Vino Noirehttps://www.vino-noire.com/
Girl Meets Glasshttp://www.girlmeetsglass.com/

   
 
Current Projects
We are hard at work for the rest of this year and early next year launching our platform and creating content.  Check back in a few weeks when we will have the newest version of our Best of BevFluence countdown for the end of the year. In the meantime, feel free to reach out and learn more about our upcoming campaigns. 
Since our platform is now live, we are able to build new campaigns for the spring of 2022 through 2023. We will have a full list of the campaigns we are running beginning in February.  

2022 and 2023 Experiences in the works. These are not to be missed. Stay Tuned for more details.

CiderCon 2022 – Preview and Interview with Keynote Speaker Diane Flynt

I will be attending CiderCon 2022, the annual trade conference of the American Cider Association that will be held in Richmond, Virginia from February 2nd-4th, with excursions scheduled for two days prior. The conference consists of about fifty speakers participating in dozens of educational sessions from guided sensory exploration of ciders to historical heirloom apples to finding faults in cider tasting. Check out the speakers and schedule.  I will be posting producer and content creator focused information here on BevFluence and more consumer-focused content on the WineCompass Blog

The Keynote Address will be given by Diane Flynt, the proprietor of Foggy Ridge Cider in Dagspur Virginia and the first licensed cidery in the South. Community members who attended the 2011 Wine Bloggers Conference may have met Diane or tasted her exceptional Serious Cider or HomeMade ciders. For two decades she was the face of the Virginia cider industry and at times on a regional and national level and a valuable grower of American heirloom apples and traditional English and French cider apples.  Her keynote at CiderCon 2022 is titled Lessons for the 21st Century: The Surprising History of Southern Apples & Cider and What This Means for Modern Growers & Makers and is based on research she has conducted for a book that will be published by the University of North Carolina Press. 

Ms. Flynt was gracious enough to answer a few questions I posed regarding the cider industry and how content creators can assist in promoting the industry.

What have you been doing since the last release of Foggy Ridge ciders? 
Since releasing Foggy Ridge Cider’s Final Call blend in 2018, we have sold our apples to cidermakers in Virginia, North Carolina, and Tennessee. In early 2020 I signed a contract with the University of North Carolina Press to write a general trade book on the history of apples in the South. This book focuses on the stories and history behind the South’s almost 2,000 apple varieties. Through research at University Special Collections, the National Agricultural Library, and interviews with multi-generation apple growers I’ve learned surprising stories about southern apples. The book should be published in 2023. 

What headwinds is the cider industry facing today and in the near future? 
Apples are a more expensive ingredient than grain or other ingredients used in beer and spirits, yet consumers are not yet willing in large enough numbers to pay a premium for cider. The connection between cider and beer—as opposed to cider and wine, grapes being also expensive to grow and ferment—has diminished our industry’s ability to command prices that lead to sustainability for producers who make cider from apples that confer complex flavor. As an industry, we need to make a stronger connection—an authentic connection—between apples and cider. And I’d add, for complex fine cider, the connection should include place. 

Within the industry, have apple growers convalesced around a few apple varieties, or is there more experimentation with unique and unknown heirloom varieties? There are two directions here—academic-based apple breeding programs are producing more modern apples, geared to market research on consumer preferences as well as production factors. And a small but growing number of orchardists are going back to varieties that flourished in earlier centuries, in part to satisfy demand from cidermakers but also to explore varieties that will perform in a warmer climate.

What can content creators do better or more in helping to promote the cider industry?
Many in the cider world are proud to say we are a “big tent” industry, and that there is a place for every price point, every method of production, and every quality level for ingredients…from apple juice concentrate to estate-grown cider apples. While this view has merits, it also flattens the discussion. I’d like to see content creators dig deeper into the ingredients and production methods of top-quality cider. Content creators are smart people, “thinking drinkers” if you will, and you should be able to see what is a “marketing message” from producers and what is an authentic practice or value that is carried out in cider-making every day. I see too much content that seems generated by a PR engine for a cider company large enough to hire a PR engine. 

What should producers be focused on to strengthen the industry? 
Authentic stories about ingredients. And if the producer is also a grower and actually grows enough apples to have “place” reflected in their cider, they should certainly be talking about the influence of terroir or the history of place has on their cider and methods.

And for a little amusement, here is Diane and I a decade ago discussing Foggy Ridge Cider with the Reverend Peyton’s Big Damn Band.