The Best of BevFluence®, a comprehensive suite of BevFluence® services.
Traditionally, BevFluence® has provided three services based on three distinct engagement models: Campaign, Competition, and Experience. The Campaign model is based upon an influencer marketing campaign utilizing our propriety methodology to amplify engagement based on our many years within the craft beverage industry. BevFluence® curates the content creators among our BevFluencer community, including industry experts, mixologists, bartenders, creators, bloggers, writers, and other media. Brands utilize the BevFluence® Collaborations platform to monitor engagement and communicate directly with the content creators. The Competition model is based on a traditional blind judging competition, but in our case, the judges could be a mix of industry professionals and consumers. After the competition, brands can view the scores and tasting notes of the individual judges using the BevFluence® Collaborations platform and download any medals for future use. Finally, the Experience model is based on a traditional press trip to a region, yet with notable enhancements. Not only do we bring content creators from outside the region to visit local establishments, but we also bring outside craft beverages to share with local content creators. We also include the local culinary markets to feed the participants and incorporate local bartenders and mixologists to create recipes in a Bartender Lab.
For 2023 we decided to combine these models into a single year-long service, which we call the Best of BevFluence®. Think of this service as equal parts influencer marketing campaign, blind tasting, and professional review platforms, with a dash of bartender lab as the cherry on top. Shake and get more value than any other marketing concept. The Campaign model will be implemented using a publishing schedule determined by the number of registrations within each product category. Brands are encouraged to register early to influence this schedule. But if you register after the publication of your product category, no worries; your products will be incorporated into the third quarter “All Categories” schedule. The Competition model will be implemented as a blind tasting within multiple mini-Experiences scheduled throughout the year. These mini-Experiences will initially revolve around the three home offices of the BevFluence® leadership (San Francisco, New York, and Washington, DC) and any full Experiences implemented in 2023. Some of these Experiences will include a bartender lab at the end of the judging period that allows mixologists, bartenders, and cocktail chefs to experiment with all entries, creating new unique recipes that will be published as the Best of BevFluence® Cocktail Book. Finally, all entrants and winners will be featured on the year-end Best of BevFluence® Recap on BevFluence®.com, which will then be shared and amplified within the BevFluence® member community. This content will be generated during the 4th quarter of 2023 and will be ready for all end-of-year reviews.
Once a brand registers, they will view the Brand Guidelines on the Best of BevFluence®® details page, which will include specific instructions on their responsibilities and where to send samples. Generally, a brand will need to send two to six samples each to two of the BevFluence® offices, which we would then use at the Experiences and in the influencer campaign under the WineCompass, Wizard of Whiskey, and Swig and Ramble influencer channels. At the same time, BevFluence® will match each entry with two or three BevFluence®rs who would then be sent one sample of each product. This matching information will be provided via email and on the BevFluence® Collaborations platform, where brands will be required to enter the tracking number for each shipment. Once the samples are shipped, brands should follow the campaign interaction and experiences on the platform’s Dashboard.
Sit back, relax, and watch the online content flow and intensify.
Initial registration is $195 per product until March 31st and then raises to $295 afterward.
Dave Nershi is the publisher of Vino-Sphere blog. A former newspaper and magazine editor, Dave is an award-winning writer with a focus on wines, wineries, and related travel. Currently based in North Carolina, he travels extensively for stories (South Africa, British Columbia, Spain, and even locations closer to home).
How did you get started in the industry? I’m a journalist who likes to travel and drink wine.
What inspires your content? Authenticity: I enjoy traveling and tasting the local wines and cuisine. I’m always looking for a good story.
What is your favorite Tasting Room, Bar, or Experience? Enjoying Albariño in Spain’s Rias Baixas region at the winery along with fresh mussels.
Who do you work with to help motivate you, or share ideas with? Wineries, DMOs, wine boards, and PR people. Fellow writers.
What are the biggest challenges you face? Finding unique stories to share with my audience.
What is the best experience you have had in the industry? My travels to the wine lands of South Africa.
Influencers are a proven and critical part of the marketing mix for brands. They help brands create credibility and trust by providing a personal connection with their target audience.
When considering Influencers for your beverage brand, don’t assume that content creators in the beverage space are the only ones to work with. By leveraging a diverse range of influencers, brands can reach out to their target audience in an authentic and engaging way.
Brand Exposure to Untapped Audiences
Influencer marketing is a powerful tool for businesses to reach an untapped audience base. By leveraging the digital clout of influencers, businesses can tap into a new market and increase their brand awareness.
Influencers have the power to reach an audience that may not be exposed to traditional marketing methods. They can create content that resonates with their followers and drive engagement with your brand. This can help you build relationships with potential customers and increase your customer base.
New Perspectives on Cider, Perry, and Brandy
We look forward to working with every BevFluencer we spotlight in the new year as we first explore the world of Cider, Perry, and Brandy. Our tasting and marketing campaign will include deep dives into cider making, consumption, styles, cocktail recipes, and food pairings. Producers who sign up with us will have their beverages presented to a combination of industry experts, mixologists, bartenders, creators, bloggers, writers, and other media – and across the craft beverage landscape.
BevFluence partnered with multiple brands where their ready-to-drink products were presented to a combination of industry experts, mixologists, bartenders, creators, bloggers, writers, and other media. Twenty-two BevFluence community members participated in this campaign, sharing their thoughts on 33 RTDs from eight producers. The posts were a combination of photos, videos, and interviews with the brands and highlighted the RTDs’ portability and the various recipes. All posts were amplified across multiple platforms through BevFluence’s proprietary methodology. The participants utilized this methodology throughout the campaign, including two Zoom sessions, sharing agreements, and overlapping comments. Within four months between May and August 2022, the campaign’s hashtags (#rtdbevfluence, #underthebevfluence, #bevfluence) reached over 4.6 million impressions from just under 100 influencer posts. There were 1.1 thousand mentions within this period and 9.4 thousand interactions.
It was great working with the Bevfluence team and the group of influencers. As a small company, we didn’t have the time or resources to search for the right influencers who are passionate about food & bev and have an engaged following. Bevfluence made this very easy, and the group of influencers we worked with were engaged and responsive. Would definitely consider doing another campaign with the Bevfluence team in the future!