David Nershi, CSW
Dave Nershi is the publisher of Vino-Sphere blog. A former newspaper and magazine editor, Dave is an award-winning writer with a focus on wines, wineries, and related travel. Currently based in North Carolina, he travels extensively for stories (South Africa, British Columbia, Spain, and even locations closer to home).
How did you get started in the industry? I’m a journalist who likes to travel and drink wine.
What inspires your content?
Authenticity: I enjoy traveling and tasting the local wines and cuisine. I’m always looking for a good story.
What is your favorite Tasting Room, Bar, or Experience?
Enjoying Albariño in Spain’s Rias Baixas region at the winery along with fresh mussels.
Who do you work with to help motivate you, or share ideas with?
Wineries, DMOs, wine boards, and PR people. Fellow writers.
What are the biggest challenges you face?
Finding unique stories to share with my audience.
What is the best experience you have had in the industry?
My travels to the wine lands of South Africa.
BevFluencers Bring BIG Benefits
Brand Credibility & Trust
Influencers are a proven and critical part of the marketing mix for brands. They help brands create credibility and trust by providing a personal connection with their target audience.
When considering Influencers for your beverage brand, don’t assume that content creators in the beverage space are the only ones to work with. By leveraging a diverse range of influencers, brands can reach out to their target audience in an authentic and engaging way.
Brand Exposure to Untapped Audiences
Influencer marketing is a powerful tool for businesses to reach an untapped audience base. By leveraging the digital clout of influencers, businesses can tap into a new market and increase their brand awareness.
Influencers have the power to reach an audience that may not be exposed to traditional marketing methods. They can create content that resonates with their followers and drive engagement with your brand. This can help you build relationships with potential customers and increase your customer base.
New Perspectives on Cider, Perry, and Brandy
We look forward to working with every BevFluencer we spotlight in the new year as we first explore the world of Cider, Perry, and Brandy. Our tasting and marketing campaign will include deep dives into cider making, consumption, styles, cocktail recipes, and food pairings. Producers who sign up with us will have their beverages presented to a combination of industry experts, mixologists, bartenders, creators, bloggers, writers, and other media – and across the craft beverage landscape.