RTD Cocktails Profile: iiCiNG Flavour Shots

“It was really simple …… we thought, why can’t we flavour alcohol like MIO flavours water. And with that thought, the brand was born. “, Paul Wolchuk, founder of iiCiNG Flavour Shots

iiCiNG Flavour Shots

iiCiNG Flavour Shots allows consumers to become their own bartenders by moving the flavouring to the final stage of consumption instead of dictating which flavours are used in the production of the RTD or hard seltzer. Wolchuk’s previous experience was co-packing for the beer industry and one of the consistent issues he noticed was that co-packing flavoured beer was constantly on hold for flavour profile issues. Then he thought, let the brewers create the beer and he will create the flavours. And more importantly, they wanted to ensure that iiCiNG had zero calories, zero sugar, and all-natural flavours.

Bourbon Root Beer

The flavoured alcohol market can be segmented into three categories (coolers, cocktails and hard sodas) and thus iiCiNG attempts to create flavours to fit into these buckets. The first three flavours were Root Beer, Pina Colada, and Raspberry Grapefruit which were then followed closely by Cherry Burst and Blueberry Bang. Kreamsicle and Limoncello are the final two flavours — although more are in the pipeline.

The entire premise of iiCiNG is to allow the consumer to control their flavour profile, not the bottler. You choose what to add it to, when, where and how much. According to Wolchuk, “it makes the drink experience as individual as you are.” He continues, ” all our flavours not only taste exactly like the flavour, but they look and smell like them. No BS, they do!”

We have devised several recipes that we will be trying and will be updating this post as we discover more ourselves and hear from the content creators. Cheers.

Bourbon Root Beer
2 oz bourbon
6 oz seltzer water, chilled
iiCiNG Root Beer to taste

Lemoncello
2 ounces vodka
6 ounces chilled seltzer water
iiCiNG Lemoncello to taste

Pina Colada
4 oz rum
1 oz pineapple juice
1 oz cream
coconut flakes and pineapple chunks
iiCiNG Pina Colada to taste

Coffee Cherry Smash (inspired by Cocktail Contessa)
2 oz bourbon or rye whiskey
½ oz coffee rum or coffee liqueur
iiCiNG Cherry Burst to taste

Sparkling Raspberry Grapefruit
6 oz sparkling wine
iiCiNG Raspberry Grapefruit to taste

Raspberry Grapefruit Margarita
4 oz 100% agave tequila
2 oz grapefruit juice
½ oz lime juice
iiCiNG Raspberry Grapefruit to taste

Happy 2022!

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Girl Meets Glasshttp://www.girlmeetsglass.com/

   
 
Current Projects
We are hard at work for the rest of this year and early next year launching our platform and creating content.  Check back in a few weeks when we will have the newest version of our Best of BevFluence countdown for the end of the year. In the meantime, feel free to reach out and learn more about our upcoming campaigns. 
Since our platform is now live, we are able to build new campaigns for the spring of 2022 through 2023. We will have a full list of the campaigns we are running beginning in February.  

2022 and 2023 Experiences in the works. These are not to be missed. Stay Tuned for more details.