Who’s Ready for the Best of BevFluence® 2023?
The Best of BevFluence®, a comprehensive suite of BevFluence® services.
Traditionally, BevFluence® has provided three services based on three distinct engagement models: Campaign, Competition, and Experience. The Campaign model is based upon an influencer marketing campaign utilizing our propriety methodology to amplify engagement based on our many years within the craft beverage industry. BevFluence® curates the content creators among our BevFluencer community, including industry experts, mixologists, bartenders, creators, bloggers, writers, and other media. Brands utilize the BevFluence® Collaborations platform to monitor engagement and communicate directly with the content creators. The Competition model is based on a traditional blind judging competition, but in our case, the judges could be a mix of industry professionals and consumers. After the competition, brands can view the scores and tasting notes of the individual judges using the BevFluence® Collaborations platform and download any medals for future use. Finally, the Experience model is based on a traditional press trip to a region, yet with notable enhancements. Not only do we bring content creators from outside the region to visit local establishments, but we also bring outside craft beverages to share with local content creators. We also include the local culinary markets to feed the participants and incorporate local bartenders and mixologists to create recipes in a Bartender Lab.
For 2023 we decided to combine these models into a single year-long service, which we call the Best of BevFluence®. Think of this service as equal parts influencer marketing campaign, blind tasting, and professional review platforms, with a dash of bartender lab as the cherry on top. Shake and get more value than any other marketing concept. The Campaign model will be implemented using a publishing schedule determined by the number of registrations within each product category. Brands are encouraged to register early to influence this schedule. But if you register after the publication of your product category, no worries; your products will be incorporated into the third quarter “All Categories” schedule. The Competition model will be implemented as a blind tasting within multiple mini-Experiences scheduled throughout the year. These mini-Experiences will initially revolve around the three home offices of the BevFluence® leadership (San Francisco, New York, and Washington, DC) and any full Experiences implemented in 2023. Some of these Experiences will include a bartender lab at the end of the judging period that allows mixologists, bartenders, and cocktail chefs to experiment with all entries, creating new unique recipes that will be published as the Best of BevFluence® Cocktail Book. Finally, all entrants and winners will be featured on the year-end Best of BevFluence® Recap on BevFluence®.com, which will then be shared and amplified within the BevFluence® member community. This content will be generated during the 4th quarter of 2023 and will be ready for all end-of-year reviews.
Once a brand registers, they will view the Brand Guidelines on the Best of BevFluence®® details page, which will include specific instructions on their responsibilities and where to send samples. Generally, a brand will need to send two to six samples each to two of the BevFluence® offices, which we would then use at the Experiences and in the influencer campaign under the WineCompass, Wizard of Whiskey, and Swig and Ramble influencer channels. At the same time, BevFluence® will match each entry with two or three BevFluence®rs who would then be sent one sample of each product. This matching information will be provided via email and on the BevFluence® Collaborations platform, where brands will be required to enter the tracking number for each shipment. Once the samples are shipped, brands should follow the campaign interaction and experiences on the platform’s Dashboard.
Sit back, relax, and watch the online content flow and intensify.
Initial registration is $195 per product until March 31st and then raises to $295 afterward.
RTD Cocktails Profile: Drink Troop
Napa’s Troop Beverage Co. was started by the married team of CC and Reed and “amateur bartenders, expert canners, and San Francisco explorers”. They started Troop in 2019 because they had enjoined creating new cocktail recipes and sharing them with friends. And thus, started a business to justify their cocktail habit.
Our influencers received a combination of three cocktails: Vodka Lemonade, Tequila Paloma, and Rum Mojito. Each cocktail weighs in at 10% abv and is packaged in 200ml cans. Depending on the recipe, the ingredients consist of a spirit, freshly squeezed juice, and soda water. The influencer favorites varied but all appreciated the portability, freshness, and low alcohol — particularly while hiking and hanging outside. Here are some of the Instagram posts from the participants.
Drink Troop on Swig and Ramble
RTD Cocktails Profile: iiCiNG Flavour Shots
“It was really simple …… we thought, why can’t we flavour alcohol like MIO flavours water. And with that thought, the brand was born. “, Paul Wolchuk, founder of iiCiNG Flavour Shots
iiCiNG Flavour Shots allows consumers to become their own bartenders by moving the flavouring to the final stage of consumption instead of dictating which flavours are used in the production of the RTD or hard seltzer. Wolchuk’s previous experience was co-packing for the beer industry and one of the consistent issues he noticed was that co-packing flavoured beer was constantly on hold for flavour profile issues. Then he thought, let the brewers create the beer and he will create the flavours. And more importantly, they wanted to ensure that iiCiNG had zero calories, zero sugar, and all-natural flavours.
The flavoured alcohol market can be segmented into three categories (coolers, cocktails and hard sodas) and thus iiCiNG attempts to create flavours to fit into these buckets. The first three flavours were Root Beer, Pina Colada, and Raspberry Grapefruit which were then followed closely by Cherry Burst and Blueberry Bang. Kreamsicle and Limoncello are the final two flavours — although more are in the pipeline.
The entire premise of iiCiNG is to allow the consumer to control their flavour profile, not the bottler. You choose what to add it to, when, where and how much. According to Wolchuk, “it makes the drink experience as individual as you are.” He continues, ” all our flavours not only taste exactly like the flavour, but they look and smell like them. No BS, they do!”
We have devised several recipes that we will be trying and will be updating this post as we discover more ourselves and hear from the content creators. Cheers.
Bourbon Root Beer
2 oz bourbon
6 oz seltzer water, chilled
iiCiNG Root Beer to taste
Lemoncello
2 ounces vodka
6 ounces chilled seltzer water
iiCiNG Lemoncello to taste
Pina Colada
4 oz rum
1 oz pineapple juice
1 oz cream
coconut flakes and pineapple chunks
iiCiNG Pina Colada to taste
Coffee Cherry Smash (inspired by Cocktail Contessa)
2 oz bourbon or rye whiskey
½ oz coffee rum or coffee liqueur
iiCiNG Cherry Burst to taste
Sparkling Raspberry Grapefruit
6 oz sparkling wine
iiCiNG Raspberry Grapefruit to taste
Raspberry Grapefruit Margarita
4 oz 100% agave tequila
2 oz grapefruit juice
½ oz lime juice
iiCiNG Raspberry Grapefruit to taste
Happy 2022!
| Don’t spend every marketing dime just yet for 2022! Bevfluence Collaboration If you’re like most content creators you know how frustrating it can feel to have your time wasted by trying to track down collaborations. Our platform obliterates that, freeing up much-needed time to focus on what you do best, posting content. You need a better system and we have provided that. Join us as we revolutionize the BevFluencer game. Create an account, join a campaign, and get paid. We collaborate with brands and creators around the world to bring one-of-a-kind content to the community and share it with everyone. Looking forward to having you join our 2022 campaigns which include Spirits Under $20 Rose wines White wines around the world Rum Dessert wines & many, many more!!!! Create an account below and get started! Bevfluence Collaboration |
| BevFluencer To Know! |
| Swirl Suite, a podcast and YouTube channel started by four influential wine professionals. Sarita Cheaves (Vine Me Up), Leslie Frelow (Vino 301), Glynis Hill (Vino Noire), and Tanisha Townsend (Girl Meets Glass) each have their own channels and businesses but in 2014 joined forces to launch the Swirl Suite channel. These ladies definitely have the cred due to multiple WSET certifications, consulting, judging, and hosting consumer tours. With each Swirl Suite episode the team interviews wine or lifestyle professionals from wine-makers, other influencers, authors, restaurant owners, and many others. The episodes are always informative, entertaining (specifically their signature Random and Rapid segment), and professionally recorded as Sarita completed a 6-week certified production course at public access corporation DCTV. The four ladies dial in from various locations, and when Tanisha joins, we receive updates about living in Paris. (Go back to the spring and summer 2020 episodes to hear about living in Paris during COVID lockdowns.) Or go all the way back to Swirl Suite – Drinking Local with @WineAntics. The BevFluence Team encourages our members to subscribe to this podcast in order to deepen their appreciation of wine and also to add a smile. Vine Me Uphttp://www.vinemeupdc.com/ Vino301https://vino301.com/ Vino Noirehttps://www.vino-noire.com/ Girl Meets Glasshttp://www.girlmeetsglass.com/ |
| Current Projects |
| We are hard at work for the rest of this year and early next year launching our platform and creating content. Check back in a few weeks when we will have the newest version of our Best of BevFluence countdown for the end of the year. In the meantime, feel free to reach out and learn more about our upcoming campaigns. Since our platform is now live, we are able to build new campaigns for the spring of 2022 through 2023. We will have a full list of the campaigns we are running beginning in February. 2022 and 2023 Experiences in the works. These are not to be missed. Stay Tuned for more details. |
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