The Best of BevFluence® is a comprehensive example of the services BevFluence® provides. Where entries are tasted, shared, and fully experienced by Beverage Influencers or BevFluencers.
In the past, our work supported campaigns of specific categories or locations. Best of BevFluence® is the premier solution for all wine, spirits, cider, and beer producers and is instituted using a publishing schedule. Thus a brand or producer would register now and the content from our BevFluence members will be published following a pre-determined schedule.
We are announcing the opening of the next quarter in this program focusing on Spring and Summer themed craft beverages:
Rosé Wine
All White Wine
Canned Wine / Alternative packaging
Agave Spirits
Gin
RTDs
Interested in learning more? It all starts with getting registered with our site.
Still Confused? The Best of BevFluence® solution is a three-part cocktail. One part competition, one part influencer marketing campaign, and a dash of curated experiences.
Entries from a registered product will get:
Tasted and evaluated by a world-renowned panel of experts, the influencer community, and consumers.
Shared with content creators for the influencer marketing campaign which follows our strategic publishing guideline
Experienced at unique location blind tastings and influencer community outreach events
All products will be highlighted at the end of the year Best of BevFluence® 2023 awards and compilation.
Taste
The products will be presented to a combination of industry experts, mixologists, bartenders, creators, bloggers, podcasters, writers, and other media – and across the craft beverage landscape.
Share
While our BevFluencers are tasting, they are also documenting the experience. They’re taking photos, they are making cocktails, they are writing feedback for the brands, and copy for their next social media post.
Experience
While our BevFluencers are tasting, they are also documenting the experience. They’re taking photos, they are making cocktails, they are writing feedback for the brands, and copy for their next social media post.
Check Out Our Package
By registering your Rosé, White, or Canned Wine, Agave Spirit, Gin, or RTD now, you’ll receive:
➡️ Entry to Best of BevFluence® 2023 three panels featuring
The experts
The creator’s community
The consumers
➡️ Complete access to our proprietary BevFluence® platform that holds exclusive communications with partnering influencers, campaign feedback, and influencer content tracking, as well as invitations to select experiences. ➡️ ➡️ BONUS: Bartender Lab
BevFluence® provides a unique ecosystem where products are tasted, shared, and fully experienced. BevFluence® provides adult beverage brands with a unique bundle of feedback, award placement, digital marketing, brand awareness, and reporting by tasting, sharing, and fully experiencing drinks from around the world.
We Impact the Industry
” It was great working with the Bevfluence team and group of influencers. As a small company, we didn’t have the time or resources to search for the right influencers who are passionate about food & bev and have an engaged following. Bevfluence made this very easy, and the group of influencers we worked with were engaged and responsive. Would definitely consider doing another campaign with the Bevfluence team in the future! “
– CC DesRosiers, Proprietor | Troop Beverage Company
“Karen and I thoroughly enjoyed the event and learned a lot from the BevFluence team. We are working on how to move forward with several of the local opportunities that they recommended to us on marketing strategy.”
Thanks for inviting us to participate. We enjoyed the campaign quite a bit and were impressed with the posts. And we really enjoyed the Swig and Ramble interview.
Sydney Rainin-Smith, Proprietor of Laughing Glass Cocktails
“As a small company, we didn’t have the time or resources to search for the right influencers who are passionate about food & bev and have an engaged following. Bevfluence made this very easy, and the group of influencers we worked with were engaged and responsive.”
– CC DesRosiers, Proprietor | Troop Beverage Company
Last Call for New Perspectives on Cider, Perry, and Brandy
The friends and industry professionals we call BevFluencers share their lives across every social media platform (and probably a few under development).
We look forward to working with our influencer community in the new year as we all dive into the world of Cider, Perry, and Brandy. This campaign will operate during early 2023 and feature apple and pear cider as well as brandy from across the globe. It will also include deep dives into cider making, consumption, styles, cocktail recipes, and food pairings. The products will be presented to a combination of industry experts, mixologists, bartenders, creators, bloggers, writers, and other media – and across the craft beverage landscape. This will generate new perspectives about cider, perry, and brandy from creators who range from cider novices to experts and these perspectives will cascade to their followers.
BevFluence partnered with multiple brands where their ready-to-drink products were presented to a combination of industry experts, mixologists, bartenders, creators, bloggers, writers, and other media. Twenty-eight BevFluence community members participated in this campaign, sharing their thoughts on 33 RTDs from eight producers. The posts were a combination of photos, videos, and interviews with the brands and highlighted the RTDs’ portability and the various recipes. These posts were amplified across multiple platforms through BevFluence’s proprietary methodology. The participants utilized this methodology throughout the campaign which included two Zoom sessions, sharing agreements, and overlapping comments.
Within four months between May and August 2022, the campaign’s hashtags (#rtdbevfluence, #underthebevfluence, #bevfluence) reached over 4.6 million impressions from just under 100 influencer posts. There were 1.1 thousand mentions within this period in addition to 9.4 thousand interactions.
“It was great working with the Bevfluence team and group of influencers. As a small company, we didn’t have the time or resources to search for the right influencers who are passionate about food & bev and have an engaged following. Bevfluence made this very easy, and the group of influencers we worked with were engaged and responsive. Would definitely consider doing another campaign with the Bevfluence team in the future!” — CC DesRosiers, Proprietor Troop Beverage Company
To kick off the launch of the BevFluence Collaborations platform, BevFluence partnered with the Ryland Peters & Small publishing house to promote several cocktail books. However, the campaign focused on one book: Negroni: More than 30 Classic and Modern Recipes for Italy’s Iconic Cocktail. We are in the process of completing the campaign for the other books.
Ten BevFluence community members participated in the campaign, sharing their thoughts on the books through various social media and provider platforms. Through several years of participating in online tastings and media excursions, the BevFluence team has developed a methodology to share and amplify content across multiple platforms. The participants utilized this methodology throughout the campaign, which included two Zoom sessions with Negroni authors David T. Smith and Keli Rivers. In these sessions, campaign participants interacted with the authors and shared their favorite cocktails from the book, along with any enhancements they made.
May was Michigan Wine Month and in May 2020 the Michigan Wine Collaborative partnered with BevFluence in order to expand beyond that month and promote Michigan wines throughout the summer. The Michigan Wine Collaborative (MWC) is a non-profit organization formed to enhance the sustainability and profitability of the Michigan wine industry by supporting wineries, growers, related businesses, and individuals connected to the industry – today and for future generations. BevFluence is an organization created by beverage content creators for content creators and is a place to share ideas, enrich current relationships, and forge new connections that will increase professional opportunities.
There are approximately 150 wineries in the Great Lakes State, with the majority clustered around southwest Michigan in the Lake Michigan Shore AVA and in the northeast with the Old Mission Peninsula AVA and Leelanau Peninsula AVA. The BevFluence campaign initially focused on three wineries, each representing one of these regions, then expanded to a final winery as the summer concluded.
Seven BevFluence community members participated in the campaign, sharing their thoughts on these wines through various social media and provider platforms. Through several years of participating in online tastings and media excursions, the BevFluence team has developed a methodology to share and amplify content across multiple platforms. The participants utilized this methodology throughout the campaign which was kicked off with a video interview of Emily Dockery on the BevFluence YouTube Channel. In this interview, she described the unique characteristics of the Michigan wine industry and the challenges brought about by the COVID lockdowns.
The Michigan Wine Collaborative – BevFluence campaign unofficially concluded with a Twitter Wine Blogger Workshop where BevFluence, the Michigan Wine Collaborative, and winemakers discussed the campaign’s implementation. This discussion included the benefits of the BevFluence methodology, as well as suggestions on how wineries can better enable and support future influencer campaigns.
On social media, Instagram was the most popular platform, receiving widespread engagement from all influencers. In total, this campaign’s Instagram reach extended to 25,000 accounts with 7,000 unique views. The BevFluence members also posted frequently on Facebook in some instances replicating the content from Instagram. These posts reached 8,000 views. Several other platforms were also utilized, such as YouTube, blogs, and Twitter where this campaign unofficially concluded with a Wine Blogger Workshop where BevFluence, the Michigan Wine Collaborative, and winemakers discussed the campaign’s implementation, engagement, and reach. And one influencer was invited to a local news program to promote the campaign.
“Hi Justin! I wanted to reach out to thank you for involving Michigan wine in your latest campaign. I really enjoyed the variety of social media and digital marketing approaches and seeing the interactions with those posts grow. It is valuable that you guys have people of varying media backgrounds to tackle projects, and keep things fresh! Thank you for running a Collaborative and successful program featuring Michigan wines! Hope to work together again soon. Cheers!” – Emily Dockery Executive Director Michigan Wine Collaborative
In September 2019, the BevFluence team traveled to Denver to kick off the BevFluence Experience, a regional event which enriched the local community by networking and collaboration with local influencers. The goal of the event was to introduce the local influencers to both local beverage producers and to regions and states outside of Denver. In this latter case, we introduced the influencers to wines from Colorado, Michigan, and Virginia through each state’s Governor’s Cup Case Club. And to invigorate these tastings, we sampled these wines on their own and paired them with various candies. The BevFluence team also scheduled tasting events at several establishments where the team introduced the local influencers to the establishments. Together, we discussed with the establishment’s strategies for engaging with the local community – both consumers and influencers. There have been several promising results from this experience. The influencers published multiple blog posts and videos describing their experience which were all shared through social media platforms. Even more important were the relationships created between the local influencers, beverage establishments, and the Colorado Wine Board (CWB). The influencers have scheduled outings and events at these establishments. And reciprocally, the establishments and CWB have reached out to the influencers to help organize and implement events on their behalf.
“The BevFluence team visited Colorado during late summer 2019. They reached out to several wineries on their own and requested samples of the Colorado Governor’s Cup Collection from the Colorado Wine Industry Development Board. We also provided them with some additional background resources for the Colorado wine industry. During the short time they were here, they made great use of the contacts, samples, and information they received and leveraged those resources into dozens of social media posts focusing on our industry which brought the message of Colorado wine to thousands of consumers. We are grateful that the BevFluence team made Colorado a stop on their travels and offered their support to our wineries.” – Doug Caskey Executive Director Colorado Wine Industry Development Board
“Karen and I thoroughly enjoyed the event and learned a lot from the BevFluence team. We are working on how to move forward with several of the local opportunities that they recommended to us on marketing strategy.” – Doug Kingman, Kingman Estate Winery | Fine Colorado Wines
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