Letter from Justin Koury, CEO Bevfluence to The Community

The beverage industry—from wineries to distilleries, cideries to brewhouses—is constantly changing.

As such, it is of utmost importance that the media who creates content for these incredible industries remain flexible in our coverage. We feel this is best achieved through constant learning and collaboration.

It is this collaborative spirit that brought the BevFluence team together with the goal of promoting learning and collaboration within the beverage media community. In the age of social media, all of us who create beverage content are influencers.Many of us have turned what began as a passion into professional pursuits. BevFluence was created to meet the unique needs of this cohort.

For months, BevFluence team members considered the myriad ways we could collaborate and expand our knowledge and opportunities to better cover the industries about which we are passionate. Ultimately, we decided that the community grows when we have time to learn from each other. In the coming months we will be building up resources and collaborations with a sew of industry experts, influencers, taste makers and content creators.

We already have a form for potential collaborators to fill out so that we may learn better our own strengths as a community.

BevFluence is designed to provide the experiential, collaborative, relevant learning we deserve. As we move ever closer to new experiences, opportunists, events and collaborations we will keep you posted.

Cheers,

Justin Koury