“It was really simple …… we thought, why can’t we flavour alcohol like MIO flavours water. And with that thought, the brand was born. “, Paul Wolchuk, founder of iiCiNG Flavour Shots
iiCiNG Flavour Shots allows consumers to become their own bartenders by moving the flavouring to the final stage of consumption instead of dictating which flavours are used in the production of the RTD or hard seltzer. Wolchuk’s previous experience was co-packing for the beer industry and one of the consistent issues he noticed was that co-packing flavoured beer was constantly on hold for flavour profile issues. Then he thought, let the brewers create the beer and he will create the flavours. And more importantly, they wanted to ensure that iiCiNG had zero calories, zero sugar, and all-natural flavours.
The flavoured alcohol market can be segmented into three categories (coolers, cocktails and hard sodas) and thus iiCiNG attempts to create flavours to fit into these buckets. The first three flavours were Root Beer, Pina Colada, and Raspberry Grapefruit which were then followed closely by Cherry Burst and Blueberry Bang. Kreamsicle and Limoncello are the final two flavours — although more are in the pipeline.
The entire premise of iiCiNG is to allow the consumer to control their flavour profile, not the bottler. You choose what to add it to, when, where and how much. According to Wolchuk, “it makes the drink experience as individual as you are.” He continues, ” all our flavours not only taste exactly like the flavour, but they look and smell like them. No BS, they do!”
We have devised several recipes that we will be trying and will be updating this post as we discover more ourselves and hear from the content creators. Cheers.
Bourbon Root Beer
2 oz bourbon
6 oz seltzer water, chilled
iiCiNG Root Beer to taste
Lemoncello
2 ounces vodka
6 ounces chilled seltzer water
iiCiNG Lemoncello to taste
Pina Colada
4 oz rum
1 oz pineapple juice
1 oz cream
coconut flakes and pineapple chunks
iiCiNG Pina Colada to taste
Coffee Cherry Smash (inspired by Cocktail Contessa)
2 oz bourbon or rye whiskey
½ oz coffee rum or coffee liqueur
iiCiNG Cherry Burst to taste
Sparkling Raspberry Grapefruit
6 oz sparkling wine
iiCiNG Raspberry Grapefruit to taste
Raspberry Grapefruit Margarita
4 oz 100% agave tequila
2 oz grapefruit juice
½ oz lime juice
iiCiNG Raspberry Grapefruit to taste
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