Let me introduce you to our BevFluence® Collaborations platform and latest campaign: Cider: New Perspectives on Cider, Perry, and Brandy. We created the BevFluence® Collaborations Campaign (BCC) to expand influencer engagement by leveraging the BevFluence® community. We have devised and tested our proprietary methodology for accelerating social media distribution and require our members to adhere to specific regulations throughout the campaign. This methodology includes scheduling social media posts at the optimal time, sharing, and working with brand participants to engage within our platform.
After an incredibly successful Rendezvous: An In-depth Look at RTD Cocktails campaign, the BevFluence® team is jumping right back in with a passion project – Cider: New Perspectives on Cider, Perry, and Brandy. The BevFluence® team is comprised of cider enthusiasts (BevFluence® founders Justin, a Certified Cider Professional, and Todd, a tried-and-true cider lover) and cider aficionados among the team of influencers. This campaign will operate during the late summer and fall and feature cider, perry, and apple or pear brandy from across the globe. It will also include deep dives into cider making, consumption, styles, cocktail recipes, and food pairings. The products will be presented to a combination of industry experts, mixologists, bartenders, creators, bloggers, writers, and other media – and across the craft beverage landscape. This will generate new perspectives about cider, perry, and brandy from creators who range from cider novices to experts and these perspectives will cascade to their followers.
We curate only the most diverse palates, particularly those that will be tough but fair. You will get to know these creators as part of our community through group tastings and one-on-one interviews. Dozens of creators have already signed up and are salivating for this campaign to barrage you with posts and discussions about your brand (unless you live in a cave, that is). This campaign is far superior to your typical trade show as we go deeper and aim for more impact than the usual one-post or five-minute meet and greet. If you want to grow your business and meaningfully engage your consumer, this is the campaign you need to be part of.
You can view more information on the BevFluence® Collaborations platform. Once the campaign commences, you will use this platform to engage the creators, view posts and professional tasting notes, and experience the engagement dashboard.
Registration will run through early 2023 and the price per each product registration is $225, but we have enacted early bird pricing of $195 per product registration through February 4th. Cider and brandy associations can contact us for further discounts for their members.
For each product registered, the brands must send (6) samples to each BevFluence® Regional Office, as well as a sample to each Influencer we assign (3-4 influencers). That equals 15-16 total samples. All of the requirements are outlined in the campaign guidelines once you log in to the BevFluence® Collaborations platform.
What is BevFluence®?
BevFluence®, LLC (BevFluence) was founded in 2017 and is made up of active members of the food & beverage industry – experts with decades of experience. This group of well-respected and highly sought-after professionals is dedicated to building and strengthening the professional food & beverage media community through education, collaboration, and expanding access for both brands and creators. Founded by media professionals to create the change for our clients that define the future, you get us all (for the cost of a single consultant in some other companies) – a team dedicated to growing your business over the long term. Our Team is made of wine, whiskey, technology, marketing, social media, hospitality, culinary, and beverage industry experts.