Napa’s Troop Beverage Co. was started by the married team of CC and Reed and “amateur bartenders, expert canners, and San Francisco explorers”. They started Troop in 2019 because they had enjoined creating new cocktail recipes and sharing them with friends. And thus, started a business to justify their cocktail habit.
Our influencers received a combination of three cocktails: Vodka Lemonade, Tequila Paloma, and Rum Mojito. Each cocktail weighs in at 10% abv and is packaged in 200ml cans. Depending on the recipe, the ingredients consist of a spirit, freshly squeezed juice, and soda water. The influencer favorites varied but all appreciated the portability, freshness, and low alcohol — particularly while hiking and hanging outside. Here are some of the Instagram posts from the participants.
“It was really simple …… we thought, why can’t we flavour alcohol like MIO flavours water. And with that thought, the brand was born. “, Paul Wolchuk, founder of iiCiNG Flavour Shots
iiCiNG Flavour Shots allows consumers to become their own bartenders by moving the flavouring to the final stage of consumption instead of dictating which flavours are used in the production of the RTD or hard seltzer. Wolchuk’s previous experience was co-packing for the beer industry and one of the consistent issues he noticed was that co-packing flavoured beer was constantly on hold for flavour profile issues. Then he thought, let the brewers create the beer and he will create the flavours. And more importantly, they wanted to ensure that iiCiNG had zero calories, zero sugar, and all-natural flavours.
The flavoured alcohol market can be segmented into three categories (coolers, cocktails and hard sodas) and thus iiCiNG attempts to create flavours to fit into these buckets. The first three flavours were Root Beer, Pina Colada, and Raspberry Grapefruit which were then followed closely by Cherry Burst and Blueberry Bang. Kreamsicle and Limoncello are the final two flavours — although more are in the pipeline.
The entire premise of iiCiNG is to allow the consumer to control their flavour profile, not the bottler. You choose what to add it to, when, where and how much. According to Wolchuk, “it makes the drink experience as individual as you are.” He continues, ” all our flavours not only taste exactly like the flavour, but they look and smell like them. No BS, they do!”
We have devised several recipes that we will be trying and will be updating this post as we discover more ourselves and hear from the content creators. Cheers.
Bourbon Root Beer 2 oz bourbon 6 oz seltzer water, chilled iiCiNG Root Beer to taste
Lemoncello 2 ounces vodka 6 ounces chilled seltzer water iiCiNG Lemoncello to taste
Pina Colada 4 oz rum 1 oz pineapple juice 1 oz cream coconut flakes and pineapple chunks iiCiNG Pina Colada to taste
Coffee Cherry Smash (inspired by Cocktail Contessa) 2 oz bourbon or rye whiskey ½ oz coffee rum or coffee liqueur iiCiNG Cherry Burst to taste
Sparkling Raspberry Grapefruit 6 oz sparkling wine iiCiNG Raspberry Grapefruit to taste
Raspberry Grapefruit Margarita 4 oz 100% agave tequila 2 oz grapefruit juice ½ oz lime juice iiCiNG Raspberry Grapefruit to taste
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Swirl Suite, a podcast and YouTube channel started by four influential wine professionals. Sarita Cheaves (Vine Me Up), Leslie Frelow (Vino 301), Glynis Hill (Vino Noire), and Tanisha Townsend (Girl Meets Glass) each have their own channels and businesses but in 2014 joined forces to launch the Swirl Suite channel. These ladies definitely have the cred due to multiple WSET certifications, consulting, judging, and hosting consumer tours. With each Swirl Suite episode the team interviews wine or lifestyle professionals from wine-makers, other influencers, authors, restaurant owners, and many others. The episodes are always informative, entertaining (specifically their signature Random and Rapid segment), and professionally recorded as Sarita completed a 6-week certified production course at public access corporation DCTV. The four ladies dial in from various locations, and when Tanisha joins, we receive updates about living in Paris. (Go back to the spring and summer 2020 episodes to hear about living in Paris during COVID lockdowns.) Or go all the way back to Swirl Suite – Drinking Local with @WineAntics. The BevFluence Team encourages our members to subscribe to this podcast in order to deepen their appreciation of wine and also to add a smile.
We are hard at work for the rest of this year and early next year launching our platform and creating content. Check back in a few weeks when we will have the newest version of our Best of BevFluence countdown for the end of the year. In the meantime, feel free to reach out and learn more about our upcoming campaigns. Since our platform is now live, we are able to build new campaigns for the spring of 2022 through 2023. We will have a full list of the campaigns we are running beginning in February.
2022 and 2023 Experiences in the works. These are not to be missed. Stay Tuned for more details.