BEGIN:VCALENDAR VERSION:2.0 PRODID:-//wp-events-plugin.com//7.2.3.1//EN BEGIN:VEVENT UID:19@bevfluence.com DTSTART;TZID=America/Los_Angeles:20250514T083000 DTEND;TZID=America/Los_Angeles:20250514T163000 DTSTAMP:20250412T112306Z URL:https://bevfluence.com/events/wine-sales-symposium/ SUMMARY:Wine Sales Symposium DESCRIPTION:Join us May 14\, 2025\, in Santa Rosa\, CA for the Wine Sales S ymposium\, a one-day event designed to equip wineries with the insights\, strategies\, and tools needed to thrive in today’s competitive market.\n This year’s symposium kicks off with the State of the Industry session \, offering a deep dive into current market trends\, shifting consumer beh aviors\, and where new growth opportunities are emerging. From there\, att endees will explore a wide range of sales-focused sessions covering everyt hing from brand-building through archetypes and earned media strategies\, to modern approaches for wholesale success\, wine club growth\, and social media engagement. The day will conclude with a dynamic panel\, Cracking the Code\, featuring wine brands that are not just surviving—but thrivin g—in today’s challenging market. These leaders will share real-world s trategies\, creative thinking\, and the smart moves that have fueled their success.\n\nThis year’s program will kick off with an in-depth look at how the wine category is performing overall and what the key indicators co uld mean for sales in the near future. The conference will also touch on e very aspect of sales and marketing efforts including 3-Tier and Direct cha nnel strategies\, packaging and public relations programs\, and more. The day will close with a panel of brands thriving in today’s challenging ma rket\, sharing real-world strategies for success.\n\nThe Symposium will fe ature two data-focused sessions that will provide attendees with an in-dep th look at the current state of the wine industry\, key insights on consum er demographics\, motivations\, and behaviors\, and how data-driven decisi on-making can provide a competitive edge and ensure long-term growth.\n\nA dditional topics will include customer communication best practices\, conv erting website traffic into revenue\, wine club retention strategies\, and more.\n\n“Despite the reality that these are challenging times for our industry\, there are still many brands who are winning over new consumers without losing the ones they have\,” says George Christie\, President o f Wine Industry Network.\n\n“It’s easier said than done\, but what tho se brand leaders have in common is that they embrace change and find new w ays to engage. They’re willing to innovate in how they promote their pro ducts and they more often than not\, work harder than the average\,” ad ds Christie.\n\nRegister Here\n\n \;\n\n \; ATTACH;FMTTYPE=image/jpeg:https://bevfluence.com/wp-content/uploads/2025/0 4/winesales.png LOCATION:Hyatt Regency Sonoma Wine Country\, 170 Railroad Street\, Santa Ro sa\, California\, 95401\, United States X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=170 Railroad Street\, Santa Rosa\, California\, 95401\, United States;X-APPLE-RADIUS=100;X-TITLE=Hyat t Regency Sonoma Wine Country:geo:0,0 END:VEVENT BEGIN:VTIMEZONE TZID:America/Los_Angeles X-LIC-LOCATION:America/Los_Angeles BEGIN:DAYLIGHT DTSTART:20250309T030000 TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT END:DAYLIGHT END:VTIMEZONE END:VCALENDAR