The Impact of Spirit and Wine Competitions on Consumer Perception: Do Awards Really Matter?

As wine, cider, beer, and spirits enthusiasts, our team has always been intrigued by the world of competitions. Having worked as stewards, judges, and organizers, we understand how and why competitions work or, in some cases, do not.  Many different types of competitions exist for wine and spirits, each with its own set of rules, judges, and criteria. Some competitions are highly regarded in the industry, and winning a medal or award can be a significant achievement for a brand. But do these awards matter to consumers? BevFluence® explores the impact of spirit and wine competitions on consumer perception and whether or not winning awards translates to increased sales.