Best of BevFluence

What’s New

OUR THREE-PART COCKTAIL

The Best of BevFluence® solution is a three-part cocktail. One part competition, one part influencer marketing campaign, and a dash of curated experiences. Entries from a registered product will get: (1) Tasted and evaluated by a world-renowned panel of experts, the influencer community, and consumers; (2) Shared with content creators for the influencer marketing campaign which follows our strategic publishing guideline; (3) Experienced at unique location blind tastings and influencer community outreach events including our famous Little Libations Bartender Lab. All products will be highlighted at the end of the year Best of BevFluence® 2024 awards and compilation.

#underthebevfluence

BevFluence® provides a unique ecosystem where products are tasted, shared, and fully experienced. BevFluence® provides adult beverage brands with a unique bundle of feedback, award placement, digital marketing, brand awareness, and reporting by tasting, sharing, and fully experiencing drinks from around the world.

Taste

The products will be presented to a combination of industry experts, mixologists, bartenders, creators, bloggers, podcasters, writers, and other media – and across the craft beverage landscape.

While our BevFluencers are tasting, they are also documenting the experience. They’re taking photos, they are making cocktails, they are writing feedback for the brands, and copy for their next social media post.

Experience

BevFluencers also participate in our Experiences where they are immersed into a local culture becoming evangelists for the region. The sessions include beverage-food pairings, establishment visits, and our renowned Little Libations Bartender Lab.

Competition

We have designed the ultimate platform for your competition database including storing and sharing results and judges notes. Any beverage anywhere in the world.

Digital Marketing

We work with hundreds of the best BevFluencers to create the most engaging campaigns. Get real-time results without having to waste time and money.

BevFluence Experience

The BevFluence® Experience enriches the community by networking and collaboration done with local influencers. When we show up, that place is changed forever. Past experiences including Denver 2019, the Livermore Valley 2022, and the World Drinks Award Road Trip 2023.

Our Judges

Coming soon...

Our Process

After confirming your registration on the platform, create your channels or brands that will participate in these campaigns.

Featured Collaborations

** Registration is now open for the Best of BevFluence Experience **
BevFluence® brings creative solutions and collaborative culture to craft beverage content creation. By participating in the Best of BevFluence, your products will be presented to a combination of industry experts, buyers, mixologists, bartenders, creators, bloggers, writers, consumers, and other media in three strategic models: as an influencer marketing campaign, as a blind tasting competition, and as an interactive experience.

FAQ

I can send to any BevFluencer I want, why do I need you?

Who has the time to try and track down the best people much less follow-up and get results. We do that and more. You will never again have to spend hours everyday looking for the best talent.

How are we different from a marketing agency?

We don’t have clients, we are different in that we can and like to work with everyone. Everyone from an entire region or AOC to a single winery in Idaho. We are loyal to the industry that we work in and love to experience it all.

What if my product was flawed, bad or off or broken?

We will let you know before anything is posted and you will have the chance to re-submit new samples.

Do you have any POS tools for download?

Yes at the end of the year we produce what is called the Best of BevFluence. All entries are automatically entered and those that are chosen by our panel get additional social media and downloadable content to use for OND.

When will I get my analytics results?

Campaign blocks are published 90 days from the end of the deadline. We begin coverage at the end of one cycle for the o

What is INcluded With My Entry Fee?

Every entry receives:

A Professional tasting note by our BevFluence expert panel
A published review on our platform
An interview scheduled and coordinated by us with the BevFluencers chosen for the campaign
- Can be prerecorded or an emailed response to questions provided in the platform
Our analytics are a cut above, you get to know exactly where the campaign was most successful and why. Our metrics are unparalleled. You will learn not only where your products went, and get to see how many likes, and engagements but we go into geotagging specs to help you learn where your next sales target could be.

When Do I Receive Results?

Wine results are published by the BevFluence starting 90 days from the deadline with a 5 day grace period for shipping

Spirits results are published by BevFluencers 90 days from the deadline with a 7 day grace period for shipping

Beer, Cider, RTD’s and non-alc categories results are published by BevFluencers 90 days after the deadline date with a 5 day grace period for shipping.

The products will then be sampled in a series of tastings including

Virtual
On site experiences
On your own
Collaborative tastings
Blind tastings
Expert/team lead tastings
Virtual tastings with the producer

How many samples in total need to be sent?

2- 750 ml or equivalent to our regional offices (each office gets two samples so we can provide bi-coastal experiences twice a year)

5 creators per entry total of 7 or 12 if you choose extra creators.

What happens to my samples?

All samples sent to the BevFluence regional offices are sampled by our bi-coastal expert panels, then by the creators then used in photos, videos, content creation, bartender reviews and cocktail creations. One entry: multiple uses and opportunities. Not just one and done. Each entry is used in at least 2 different content opportunities.

Can I send samples to my distributor for pickup?

Who are the judges/ creators who review

A combination of industry experts, buyers, mixologists, bartenders, creators, bloggers, writers and other media. We curate only the most diverse palates and those who will be tough but fair. We do also add consumers to the mix as well for a balanced, fair and inclusive review. You will get to know these creators as part of our community.

How do I pack samples?

Wines: 2 bottles to each regional office. 4 bottles per entry total. 1 bottle each influencer so, total 9 bottles per entry will need to be shipped for each campaign.

Why so many bottles?

We have the greatest exposure to influencers and content creators. All entries are tasted at our regional experiences as well allowing greater exposure to your wines. 10-25 creators per entry at minimum.

We do not guarantee more than 15 with an entry.

Can I send minis?

Yes, once samples of 750 or equivalent are sent to the BevFluence regional office smaller samples may be sent to influencers as part of a campaign.

Will you pack and ship?

We are currently not set up to ship wine and beer but spirits can be shipped from our offices in smaller format bottles if labels are provided for an additional fee.

How do we publish reviews?

In addition to influencer content that is created during a campaign ALL entries are posted on the Bevflunece.com platform and website for people to browse.

Do I have to pay anything to see posts or to the creators?

Nope we take care of that.

Can I recommend or ask for certain creators?

Yes, you are welcome to.

Optional Add-ons

Pre-release/pre-launch reviews, developmental tastings, or comparative tastings and analyses with competitive brands.
We offer a wide range of consulting options from marketing, and social media plans to revamping your retail or wholesale plans.
Opportunity to present at sessions during our experiences
Consumer focused virtual tastings

Send the samples and we do the rest. 15-45 people will be able to attend these tastings. All you need to do is smile and have a great zoom face.

You will not be spammed with tons of new influencers looking for free products. Your information will also not be shared.

show more FAQs Close