Molasses Is Illegal Here. By Law. Since 1996.

BevFluence TERROIR Campaign – “R” is for Rhum: Martinique (AOC) Established in 1996, Martinique’s AOC Rhum de Martinique is the world’s only rum appellation built directly on France’s strict AOC model. The rules prohibit molasses entirely, requiring 100% fresh sugarcane juice, or vesou, to be distilled the same day the cane is harvested. That same-day […]