Flavored RTD Cocktails: Alcohol Bases, Carbonation Targets, Flavor Data, and Label Rules
RTD and No-Alc Series, Part 2 A good RTD cocktail is engineered, not just poured into a can. Flavor is the category’s front door: it drew 40.1% of all functional-driver mentions in Linkfluence’s 2020 study of U.S. RTD conversation. But flavor only works when the base, the bubbles, the preservatives, and the label all work […]
