RTD Market Growth, 2018–2025: The Seltzer Surge, the Cocktail Buy-Up, and Wine’s Shelf-Share Gap
RTD and No-Alc Series, Part 1 Ready-to-drink beverages grew while American drinking shrank, and the category’s center of gravity has moved from seltzer to spirits. Linkfluence’s 2020 social intelligence report, citing IWSR, notes U.S. alcohol consumption fell for a third straight year. In that same stretch, the RTD category exploded. By 2025, wine held just […]
