This Distillery Named Its Rye After the Cocktail It’s Built For
BevFluence Terroir Campaign: “R” is for Rye Tuthilltown Distillery, in Gardiner, New York, bottles its rye as Hudson Manhattan Rye — a name that states its intended use directly rather than leaving it to bartenders to figure out through trial and error the way most whiskey brands force drinkers to guess at cocktail applications from […]
BevFluence TERROIR Campaign – “I” is for Italian Varietals: Puglia
Puglia, the sun-drenched region that forms the heel of Italy’s boot, is home to a diverse wine culture shaped by warm Mediterranean conditions, coastal influences, and a wealth of indigenous grape varieties. Much of the region’s identity is found in Salento, the southern peninsula between the Adriatic and Ionian Seas, where wineries such as Cantele, […]
Sicily’s Only DOCG Comes from Blending Two Grapes That Don’t Grow in the Same Kind of Soil
Sicily spent decades known for bulk production and its comeback runs almost entirely through one still-active volcano. On Etna’s northern and eastern slopes, above 1,000 meters elevation, decomposed basaltic lava rock and volcanic ash produce Nerello Mascalese wines pale enough in color and high enough in acid that serious tasters reach for Pinot Noir and […]
California’s Grenache Blanc Has a Founding Document
California’s Grenache Blanc didn’t happen by accident. In the late 1980s, Tablas Creek Vineyard imported the cuttings directly from Château de Beaucastel in the Southern Rhône and planted them in Paso Robles — a documented transplant with an actual paper trail, not a case of an American producer independently discovering a European grape and reverse-engineering […]
BevFluence® Launches TERROIR: A First-of-Its-Kind Campaign to Build Real Passion for the World’s Most Compelling Beverage Categories
The Most Undervalued Marketing Play in the Beverage Industry Right Now Let us be honest about where the industry is. The numbers are not pretty. Total market volume is declining. Consolidation at the distributor level is reshaping access to the market. Consumer habits are shifting in ways that have not yet fully settled. Walk into […]
What are the Various Organic, Biodynamic, and Regenerative Certifications?
Growers and consumers navigate a complex ecosystem of agricultural certifications — each with its own standards, inspection protocols, and philosophical foundations. What does each certification mean? How do they differ? Some focus strictly on inputs, others on ecological outcomes, and even more incorporate social or animal‑welfare criteria. What follows is an overview of the major […]
Start Practicing Regenerative Agriculture Through the NRCS Regenerative Pilot Program
“This pilot program addresses whole-farm resource concerns through support for voluntary regenerative agriculture conservation plans. It also puts American farmers first as a part of the solution to provide access to American-grown whole foods, critical to addressing the chronic disease crisis nationwide.” — Natural Resources Conservation Service If vineyard owners – and farmers in general – […]
Understanding Certified Regenified™ Through Ashton Creek Vineyard
Recently we read that Ashton Creek Vineyard becoming the first vineyard in Virginia to earn Certified Regenified™ status. We have written previously about Regenerative Farming and the various regulations stipulated through USDA Certified Organic, Demeter Biodynamic, or Regenerative Organic Certified (ROC). But not Regenified™. In general, Regenerative agriculture is a collection of practices that focus on regenerating soil health and the full farm ecosystem. In practice, […]
Hospitality Is the Bright Spot: Why Tasting Rooms Are Outperforming the Beverage Industry in 2025–2026
Across both wine and beer, the same paradox is emerging: the broader beverage alcohol market is softening, yet hospitality‑driven tasting rooms—those built around onsite experiences, community, and human connection—are outperforming the industry at large. The 2026 Wine Business Monthly Tasting Room Survey and the Brewers Association’s 2025 New Brewer Industry Overview tell remarkably similar stories […]
Riesling in America: A Grape Still Waiting for Its Moment
Riesling has long been regarded as one of the world’s most expressive white grape varieties, yet in the United States it remains far less institutionally embraced than Chardonnay or Sauvignon Blanc. Its history is deep and well documented: the grape originated in the Rhine Valley of Germany, with written references appearing as early as 1435 […]
