Pomme and Perry Showcase: What is Pommeau?
On our travels and discussions with consumers we see how Pommeau has a sense of mystery and confusion in the marketplace. We have heard it referred to as fortified wine or a dessert wine. Sometimes as sweet apple brandy. So let’s get started explaining What is Pommeau? Pommeau originated in Calvados, a region in Normandie France that has Appellation […]
Navigating the Craft Distilling Landscape: Insights from Todd Buckley
The craft distilling industry is experiencing a period of unprecedented growth, marked by a surge in new distilleries and a burgeoning consumer interest in artisanal spirits. However, this rapid expansion has also intensified competition, making it increasingly challenging for new entrants to establish a strong foothold in the market. To thrive in this dynamic environment, […]
Pomme and Perry Showcase: What is Perry?
Most readers are familiar with cider – or hard cider as it is referred to in the United States. The legal tax definitions are that it is (1) made from apples, pears, or concentrate of apples or pears and water; (2) contains no other fruit product or fruit flavoring other than apple or pear; and […]
Leveraging Influencers and Bartenders for Enhanced Event Engagement
In the ever-evolving marketing world, particularly in the beverage industry, brands increasingly need innovative strategies to stand out and connect with their audiences. As traditional advertising methods lose effectiveness and change, leveraging influencers and bartenders has emerged as a powerful alternative for enhancing event engagement and marketing efforts. BevFluence is leading the charge and has […]
Wilding in Vineyards with the Apis Arborea TreeNest
While discussing their Regenerative Farming practices at their American Canyon Vineyard at Grgich Hills Estate, Luke and Ivo Jeramaz showed us the most interesting bee hive. It was cylinder tree log, covered with bark, and located a dozen feet above our head. This TreeNest was designed by the nonprofit organization Apis Arborea in order to promote wild honeybee populations. Seeing the hive […]
Dry Creek Vineyard — the Foundation to the Dry Creek Valley
The success of wineries within Sonoma’s Dry Creek Valley is completely intertwined with the vision and determination of a founding winery, Dry Creek Vineyard. This is shown in the foresight of founder David S. Stare who moved his family from New England to Sonoma County where in the early 1970s he purchased “a rundown 55-acre prune orchard across […]
Unveiling the Allure of Dry Cider: A Celebration of Complexity and Refreshment
As we get deeper into the summer, gearing up for the grilling season and pouring glasses of refreshing libations , it is essential to remember a popular beverage that spans the entire history of America and centuries prior. Cider. July is dry cider month, better known as Dry Cider July, where we celebrate an often […]
Regenerative Farming at Grgich Hills Estate
Are you familiar with the main principles of Regenerative Farming? Grgich Hills Estate has been a leader in this innovation, first by farming organically for the past two decades, then biodynamically, and finally regenerative farming as stipulated by Regenerative Organic Certified (ROC) since 2019. Winemaker and Vice President of Vineyards & Production Ivo Jeramaz and his son Luke provided […]
Attention Spirits Brands: Baltimore Speakeasy & Bartender Lab 2024
BevFluence® is coming to Baltimore this August! We’ll close out the summer with a week of imbibing experiences. The week consists of tasting and education with Eric Kozlik, Tracie Franklin, Shaun Stewart, and BevFluence’s own Chandler Tomayko. The program also includes a day at our content studio, where media has the opportunity to collaborate and create […]
Attention Cider Brands: Join the Pomme and Perry Showcase
“The American Cider Association is pleased to share a new partnership with the BevFluence® Team. BevFluence® is offering a unique opportunity to our members – a comprehensive cider media campaign spanning the remainder of 2024. The Pomme and Perry Showcase will operate during the summer and early fall and feature apple and pear cider for […]
