The Norton Network Launches the Virginia Norton Wine Tour
October is Virginia Wine Month and that coincides with the first-ever Virginia Norton Wine Tour that commences the weekend of October 18 and continues through November 10. The Norton Network, a collective of Virginia Norton growers, wine producers, and advocates, formulated the tour in order to to highlight the “exceptional qualities of this historically significant native grape across 22 Virginia […]
Attention Sparkling Brands: Effervescence Unleashed
Effervescence UnleashedOctober 25th, 2024 – December 31st, 2025 Unveil the magic of sparkling wine, cider and other beverages with Effervescence Unleashed, a year-long celebration of bubbly brilliance. Starting October 25th, 2024, and culminating on New Year’s Eve 2025, this campaign invites enthusiasts to explore the elegance, charm, and joy of all things sparkling from around the […]
Scenes from the 2024 Baltimore Speakeasy & Bartender Lab
From Sunday August 25th through Wednesday August August 28th, BevFluence hosted a series of events in Baltimore designed to provide education to bartenders, sommeliers, media, craft beverage professionals, and even distillers. The sessions were a combination of seminars, forums, hands on training, and distillery tours presented by well known local and national craft beverage experts. […]
Pomme and Perry Showcase: Cider Cocktails Part 1
Cider cocktails are an underutilized format in the craft beverage domain and we have been discovering several intriguing recipes. These start with the simple, like a dry cider and a shot of vermouth or amaro, to the more complex with an Old Fashioned or Cider Mule. Here are several recipes that were posted as part […]
Pomme and Perry Showcase: Pet-Nat Cider with Farmstead Cider
Pet-Nat cider is a type of sparkling cider that finishes its primary fermentation in the bottle, producing a natural carbonation. It’s full name is Pétillant Naturel and is also referred in the wine world as Méthode Ancestrale — the oldest method of producing sparkling wine. This process involves bottling the wine or cider before it […]
Pomme and Perry Showcase: What is Pommeau?
On our travels and discussions with consumers we see how Pommeau has a sense of mystery and confusion in the marketplace. We have heard it referred to as fortified wine or a dessert wine. Sometimes as sweet apple brandy. So let’s get started explaining What is Pommeau? Pommeau originated in Calvados, a region in Normandie France that has Appellation […]
Navigating the Craft Distilling Landscape: Insights from Todd Buckley
The craft distilling industry is experiencing a period of unprecedented growth, marked by a surge in new distilleries and a burgeoning consumer interest in artisanal spirits. However, this rapid expansion has also intensified competition, making it increasingly challenging for new entrants to establish a strong foothold in the market. To thrive in this dynamic environment, […]
Pomme and Perry Showcase: What is Perry?
Most readers are familiar with cider – or hard cider as it is referred to in the United States. The legal tax definitions are that it is (1) made from apples, pears, or concentrate of apples or pears and water; (2) contains no other fruit product or fruit flavoring other than apple or pear; and […]
Leveraging Influencers and Bartenders for Enhanced Event Engagement
In the ever-evolving marketing world, particularly in the beverage industry, brands increasingly need innovative strategies to stand out and connect with their audiences. As traditional advertising methods lose effectiveness and change, leveraging influencers and bartenders has emerged as a powerful alternative for enhancing event engagement and marketing efforts. BevFluence is leading the charge and has […]
Wilding in Vineyards with the Apis Arborea TreeNest
While discussing their Regenerative Farming practices at their American Canyon Vineyard at Grgich Hills Estate, Luke and Ivo Jeramaz showed us the most interesting bee hive. It was cylinder tree log, covered with bark, and located a dozen feet above our head. This TreeNest was designed by the nonprofit organization Apis Arborea in order to promote wild honeybee populations. Seeing the hive […]
