Attention Spirits Brands: Baltimore Speakeasy & Bartender Lab 2024
BevFluence® is coming to Baltimore this August! We’ll close out the summer with a week of imbibing experiences. The week consists of tasting and education with Eric Kozlik, Tracie Franklin, Shaun Stewart, and BevFluence’s own Chandler Tomayko. The program also includes a day at our content studio, where media has the opportunity to collaborate and create […]
Attention Cider Brands: Join the Pomme and Perry Showcase
“The American Cider Association is pleased to share a new partnership with the BevFluence® Team. BevFluence® is offering a unique opportunity to our members – a comprehensive cider media campaign spanning the remainder of 2024. The Pomme and Perry Showcase will operate during the summer and early fall and feature apple and pear cider for […]
The Pre-Industrial Approach to Farming at Ridge Vineyards at Lytton Springs Estate
During the 2022 BevFluence Livermore Experience we ventured west to the Santa Cruz Mountains in order to visit the famous Ridge Vineyards Monte Bello Estate. Thus we deemed it appropriate during the recently concluded 2024 BevFluence Sonoma Experience to travel to the Dry Creek Valley and visit the Ridge Vineyards at Lytton Springs Estate. Alongside 115-year-old vines we sipped several Ridge wines and learned about the winery’s Pre-Industrial […]
Beyond Organic: How Regenerative Farming is Reshaping the Beverage Industry
The beverage industry, from coffee to craft beer, relies heavily on the health of our agricultural ecosystems. A movement is underway to return the soil to its greatness and give back to the earth. Conventional farming practices can deplete soil health, reduce biodiversity, and contribute to climate change. Much of the beverage industry suffers from […]
Unlocking the Potential of Alcohol Marketing Strategies Through Influencer Marketing: It is not new.
Alcohol marketing is a key component of the beverage industry, driving sales and establishing a brand’s presence in the marketplace. It can be a tricky business, however, as there are strict regulations and guidelines related to advertising that must be considered. For this reason, many brands are turning to influencer marketing as a way to leverage existing relationships with followers and to create more meaningful and effective marketing campaigns. In this blog, we’ll explore what alcohol marketing is, the pros and cons of alcohol marketing, and how influencer marketing can be used to develop successful strategies.
2024 Consumer Trends in the World of Gin: What to Expect and How to Stay Ahead
As a team of gin enthusiasts and industry experts, we have witnessed the tremendous growth and evolution of the gin industry over the years. From the rise of craft distilleries to the introducing of new flavors and innovative packaging, the world of gin has never been more exciting. However, with the spirits industry constantly evolving, […]
Unveiling the Hidden Truth: Discovering the Surprising ROI of Beverage and Wine Sales on Social Media
Introduction to Alcoholic Beverage Sales on Social Media Social media has become integral to our daily lives in today’s digital age. From connecting with friends and family to discovering new products and services, social media platforms have revolutionized how we interact and consume information. Our industry, the alcohol industry, has greatly benefited from the power […]
The Impact of Spirit and Wine Competitions on Consumer Perception: Do Awards Really Matter?
As wine, cider, beer, and spirits enthusiasts, our team has always been intrigued by the world of competitions. Having worked as stewards, judges, and organizers, we understand how and why competitions work or, in some cases, do not. Many different types of competitions exist for wine and spirits, each with its own set of rules, judges, and criteria. Some competitions are highly regarded in the industry, and winning a medal or award can be a significant achievement for a brand. But do these awards matter to consumers? BevFluence® explores the impact of spirit and wine competitions on consumer perception and whether or not winning awards translates to increased sales.
CiderCon® 2024: A Toast to Apples, Innovation, in the Heart of Portland. Part One
The clinking of glasses, the buzz of conversation, the intoxicating aroma of fresh-pressed apples – CiderCon® 2024 in Portland was a whirlwind of cider magic that left attendees grinning (and probably slightly buzzed) from ear to ear.
World Drinks Award Road Trip 2023
While in Washington D.C. to judge in the Whiskey and Gin Categories for the World Drinks Award, we spend several days visiting wineries, distilleries, breweries, and cideries in the Metropolitan area. Interestingly, while traveling from Frederick Maryland in the northwest to Fredericksburg Virginia in the south and to Leonardtown, Maryland in the East, our tour […]
