BevFluence TERROIR Campaign – “E” is for Emerging: African Spirits

This Gin Is Foraged from a Floral Kingdom the Size of a Small Country and Nowhere Else The Cape Floral Kingdom is a UNESCO World Heritage site and the smallest, most biodiverse floral kingdom on Earth — over 60% of its more than 9,000 plant species, collectively called Fynbos, are endemic and grow nowhere else […]

BevFluence TERROIR Campaign – “T” is for Touriga: Setúbal Peninsula

The Wine’s Brand Name and the Grape’s Nickname Became the Same Word José Maria da Fonseca, established in 1834, planted Castelão at its Quinta da Bassa Cova estate and released it under the brand name Periquita — a name so commercially successful that the grape itself picked up “Periquita” as an informal nickname across southern […]

This Distillery Named Its Rye After the Cocktail It’s Built For

BevFluence Terroir Campaign: “R” is for Rye Tuthilltown Distillery, in Gardiner, New York, bottles its rye as Hudson Manhattan Rye — a name that states its intended use directly rather than leaving it to bartenders to figure out through trial and error the way most whiskey brands force drinkers to guess at cocktail applications from […]

BevFluence TERROIR Campaign – “I” is for Italian Varietals: Puglia

Puglia, the sun-drenched region that forms the heel of Italy’s boot, is home to a diverse wine culture shaped by warm Mediterranean conditions, coastal influences, and a wealth of indigenous grape varieties. Much of the region’s identity is found in Salento, the southern peninsula between the Adriatic and Ionian Seas, where wineries such as Cantele, […]

California’s Grenache Blanc Has a Founding Document

California’s Grenache Blanc didn’t happen by accident. In the late 1980s, Tablas Creek Vineyard imported the cuttings directly from Château de Beaucastel in the Southern Rhône and planted them in Paso Robles — a documented transplant with an actual paper trail, not a case of an American producer independently discovering a European grape and reverse-engineering […]