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Community News

BevFluence TERROIR Campaign – “I” is for Italian Varietals: Puglia
Puglia, the sun-drenched region that forms the heel of Italy’s boot, is home to a diverse wine culture shaped by warm Mediterranean conditions, coastal influences,

Sicily’s Only DOCG Comes from Blending Two Grapes That Don’t Grow in the Same Kind of Soil
Sicily spent decades known for bulk production and its comeback runs almost entirely through one still-active volcano. On Etna’s northern and eastern slopes, above 1,000

California’s Grenache Blanc Has a Founding Document
California’s Grenache Blanc didn’t happen by accident. In the late 1980s, Tablas Creek Vineyard imported the cuttings directly from Château de Beaucastel in the Southern

BevFluence® Launches TERROIR: A First-of-Its-Kind Campaign to Build Real Passion for the World’s Most Compelling Beverage Categories
The Most Undervalued Marketing Play in the Beverage Industry Right Now Let us be honest about where the industry is. The numbers are not pretty.

What are the Various Organic, Biodynamic, and Regenerative Certifications?
Growers and consumers navigate a complex ecosystem of agricultural certifications — each with its own standards, inspection protocols, and philosophical foundations. What does each certification

Start Practicing Regenerative Agriculture Through the NRCS Regenerative Pilot Program
“This pilot program addresses whole-farm resource concerns through support for voluntary regenerative agriculture conservation plans. It also puts American farmers first as a part of